How to Build and Grow Your Audience for Your Boutique

You’ll want more and more eyes on your brand - so you can increase profits and serve more customers. So, how do you build or grow your audience? Wherever you’re at - whether you’re an established or brand new boutique, this is important!

There are so many ways to build and grow an audience to sell your products to, but they usually fall under these three categories:

Paid: Whether it’s Facebook, Instagram or TikTok ads, Amazon ad listings, billboards, sponsorships etc - it’s best to do paid advertising AFTER testing and validating your products and then decide where you’ll focus to make it most profitable.

Organic: You can build an organic audience from scratch. Starting a blog, sending emails, growing a social platform, using Reels to get in front of new people - all of this falls under the organic category.

Partnerships: Partnering or collaborating with influencers, affiliates, and even setting up partnerships- all fall under this category. This is one of the fastest ways to grow your audience with the most ideal buyers because you are partnering with those who have a similar audience!

We recommend doing all things from all three of these categories at some point as you grow. When you’re passionate about what you’re selling, that’s able to come through in all these different avenues so you’re really able to shine in your business and stand out.

Where do you feel most comfortable right now? What excites you? Where do you want to grow in these categories? Make a list of what you want to pursue now and set a date for making it happen!

Learn more in Boutique School, our online membership program for boutique owners like you! Enroll here.